MEEMA designs kitchen and home textiles, made with upcycled denim and cotton, to look beautiful, be top performing and as sustainable as possible. They believe that every product should be designed for the ideal combination of joy and function, in balance with nature and produced with ethics at the center of all. Their fabric is made with fibers that jeans manufacturers and yarn mills discard as waste. They give these materials a second life, converting them into durable and beautiful new products. Their own waste is finally used by coffee growers as a natural compost, returning to the earth and continuing the cycle. Their manufacturing process uses minimal resources and energy and for every kilogram of upcycled material they use, 20,000 liters of water are saved!